Who are we
We are an Italian company, founded in 1970 by Ferdinando Zerbinati and managed by the Zerbinati family. Today, three generations of the family work in the company bringing a blend of experience and enthusiasm. We conserve and protect the best recipes and traditions, whilst developing new products and technologies in order to achieve even higher levels of quality.
Today, we are among the market leaders in the production of fresh ready-to-eat vegetables (fresh-cut salads and vegetables) and of fresh ready-to-eat meals (soups, pureed soups, side dishes, Burger'Z and Flan'Z). We owe our success to our passion for good food and our unceasing quest for quality.
Ferdinando Zerbinati, a fruit and vegetable trader with lots of experience and a host of sacrifices behind him, decides to go and ply his trade in some of the leading fruit and vegetable markets in Italy. Within a very short time, he builds his first depot in Borgo San Martino (AL), and begins to specialise in processing fresh vegetables. The main product in these early years - which remains famous to this day - is chopped, cooked fresh vegetables, packaged in a bowl container.
Towards the end
of the 70s
Ferdinando's sons, Giorgio and Enrico work alongside their father. In 1988, they see an opening in the market for selling spinach, salad and cooked mixed vegetables in bags, all already cut, washed and dried. This enables them to expand, selling their products to supermarkets.
End of the 90s
Towards the end of the 1990s, industrial production takes off at Zerbinati, with the company becoming the market leader in washed, cut, packaged and ready-to-eat fruit and vegetable products.
In the noughties
The third generation of the family joins the company: Gianluca, Simone, and Valentina Zerbinati.
The historic facility in Borgo San Martino is expanded. Here, in the same year, the company begins to develop soups, pureed soups and side dishes prepared with fresh vegetables. These represent an absolute novelty in this market.
5 August 2013
The ultra-modern plant at Casale Monferrato is inaugurated: a 21.000 sq. m production and sorting area for fresh-cut salads (ready-to-eat salads in bags), with state-of-the-art technology for cutting, selecting, drying and packaging all kinds of fresh vegetables.
A year of launches and innovations; Burger'Z, a new range of products, is introduced. The first gluten-free vegetable burgers made from quinoa and fresh vegetables, cooked using only extra virgin olive oil, without soy, glutamate, preservatives or colourings. In 2016, a many other products have been launched: "Il Nostro Bio" range of organic soups, ready-to-eat Polenta with Gorgonzola cheese - the result of a collaboration with the company Igor S.r.l. - and Buon per Me, super-convenient salads in a bowl container, complete with dressing and fork. The new product launches do not end here, however - following a competition organised through social media, the Zuppe dal Mondo range takes shape: a host of recipes created to satisfy the growing interest in exotic ingredients.
The company is still run by the same family, with each member - from Grandfather Ferdinando to his grandchildren - continuing to dedicate themselves to the pursuit of quality, interpreting new culinary trends. They are rewarded by their customers, who buy tens of millions of Zerbinati products every year.
The quality of our products is largely dependent on the raw materials we use. This is precisely why we work to guarantee the quality of our vegetables, legumes and cereals before they have even been grown, collaborating with our suppliers to ensure that only the very best produce arrives on your table.
Our suppliers follow strict growing procedures (referred to as "disciplines") to ensure delicious, healthy and natural products. Our integrated production techniques are an example of this, and serve as a guarantee to everyone. With the assistance of our agronomists, we help our suppliers at all stages of the process, from planning to sowing and harvesting the vegetables and ingredients we use. Finally, quality controls are carried out in our production and transportation facilities..
Controls, controls and still controls. Some controls are made by external certification agencies, but many are carried out by us.
In addition, we have a programme of controls and checks on the supply chain, enabling us to trace the path taken by the product to the customer and to verify each step of this process.
In order to obtain a high quality product, each detail of every stage of the process is meticulously managed. Learn more with us.